As Toyota firmly established itself in the North American compact truck market in the 1980s and 1990s, it seemed to many only logical that Toyota needed to capture part of the lucrative full-size truck market. Rumored for many years until finally becoming a reality in 1993, the first big Toyota truck boasted a full-size (8 ft) bed but retained the engine and suspension characteristics of a compact truck. Although it was a bit larger than the mid-size Dodge Dakota it was still smaller than a typical full-size pickup. It gave the T100 a unique position within the truck ranks. Though economical and reliable, in the grand scheme of things it was not the greatest selling vehicle and had not captured as much of the market as Toyota had hoped. Although many of its purchasers would disagree many critics maintained the T100 was still too small, despite being bigger than the Toyota Pickup and later the Tacoma.
Year/Model: 1992 Toyota Truck
Although sales were slow at start, the T100 sales did reach into the mid 40,000 vehicles sold range (1996) in the United States. Sales of the General Motors C/K Trucks were roughly 700,000 per year, while sales of the Ford F-Series surged from 550,000 to nearly 850,000 and Dodge went from 100,000 to 400,000 with the introduction of the new Dodge Ram in 1994. Sales of the T100 fell approximately 30% when the new Ram went on the market half a year or so after the T100's launch.
1991 Toyota Truck.
Upon introduction, the T100 was criticized for several things. The first was being too small to appeal to buyers of full-size work trucks, the second was the lack of an xtracab version and the third and perhaps most important criticism, was the lack of a V8 engine with the only available engine being that of a small 3.0 liter V6 powerplant which was already found in Toyota's compact trucks and in the 4Runner. Although considered criticisms by many, Toyota stated these were all factors that were taken into consideration when designing and producing the T100. They claimed the smaller size was planned to offer a larger truck with a compact "feel", an Xtracab was on the horizon and the 3.0 liter V6 would provide far better fuel economy than the vehicles it aspired to rival.
1992 Toyota Pickup Custom
1992 Toyota Hilux
1992 Toyota Sr 5 Pickup Front
the Toyota Truck is now
Year/Model: 1992 Toyota Truck
Although sales were slow at start, the T100 sales did reach into the mid 40,000 vehicles sold range (1996) in the United States. Sales of the General Motors C/K Trucks were roughly 700,000 per year, while sales of the Ford F-Series surged from 550,000 to nearly 850,000 and Dodge went from 100,000 to 400,000 with the introduction of the new Dodge Ram in 1994. Sales of the T100 fell approximately 30% when the new Ram went on the market half a year or so after the T100's launch.
1991 Toyota Truck.
Upon introduction, the T100 was criticized for several things. The first was being too small to appeal to buyers of full-size work trucks, the second was the lack of an xtracab version and the third and perhaps most important criticism, was the lack of a V8 engine with the only available engine being that of a small 3.0 liter V6 powerplant which was already found in Toyota's compact trucks and in the 4Runner. Although considered criticisms by many, Toyota stated these were all factors that were taken into consideration when designing and producing the T100. They claimed the smaller size was planned to offer a larger truck with a compact "feel", an Xtracab was on the horizon and the 3.0 liter V6 would provide far better fuel economy than the vehicles it aspired to rival.
1992 Toyota Pickup Custom
1992 Toyota Hilux
1992 Toyota Sr 5 Pickup Front
the Toyota Truck is now
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